Technology drives innovation in the multifamily industry
“Information technology and business are inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.” – Microsoft founder Bill Gates
It’s news to no one that a company’s online reputation is critical to its bottom line. Research shows that your residents’ expectations can turn on a dime, underscoring the importance of remaining updated on what matters most to them – especially given limited resources and the unprecedented challenges during this global pandemic. Our latest study, The Internet Adventure Study Part III emphasis this research, and it inspired some recent enhancements to the ORA™ calculation model.
So, what’s the secret to better fulfilling your residents’ needs? We must appreciate how people view their living experience – and a critical aspect is technology. In fact, J Turner now is using artificial intelligence that helps quickly identify expectations so companies can stay ahead of the curve about resident perceptions and how to fulfill them! We want to enable multifamily companies with the ability to find actionable items, beyond just the numbers, and the best allocation of resources to enhance resident satisfaction without getting into time consuming data analysis.
Join us during the upcoming J Turner Research Summit, Dec. 12-14, in Scottsdale, Ariz. where we will discuss the latest research that provide companies a quicker and more comprehensive understanding of your residents’ experiences. Having access to insights to measure both resident and employee satisfaction are a necessity to every organization within the multifamily industry.
To uncover the areas that contribute to the upswing or downfall of a property’s online reputation are three experts from J Turner’s Advanced Client Services and training team. Nicole Patterson serves as the director of training and has more than a decade of experience in property management, sales, and operations in the multifamily and hospitality industries.
J. Turner Batdorf III serves as a Strategist of Advanced Client Services, collaborating with executives to use the available data to implement actions that can enhance resident satisfaction and improve online reputation. Rounding out the training panel is Advanced Client Services consultant Marcus I. Armstrong, who will join Patterson and Batdorf in exploring trends to help properties and companies stay ahead of the curve.
