Connecting data to success in multifamily housing

“Research is to see what everybody else has seen, and to think what nobody else has thought.” – Scientist Albert Szent-Gyorgyi

Today’s popular online ratings platforms used by millions have reinforced an axiom known by businesses for centuries: the customer experience is critical for success.

A company can spend lavishly on amenities, updates, and grounds maintenance only to find their investment gutted publicly by an unhappy resident. As onsite teams struggle with staff shortages, burnout and pandemic fatigue resident interactions can become a minefield of short fuses, miscommunication, and lost connection. J Turner’s Joseph Batdorf, Chelsea Kneeland and Mindy Price will explore a causal link between employee engagement, maximizing resident satisfaction and online reputation during the J Turner Research Summit, Dec. 12-14 in Scottsdale, Ariz.

The trio will present our latest research findings that affect reputation and performance, hiring, and the behavior of prospective clients.  The three panelists will discuss the critical aspect of positive interactions among staff and residents. “Focusing on people first is essential and never more so than when faced with unprecedented challenges,” said Kneeland, J Turner’s director of research and development. “Building relationships and trust before catastrophes hit will ensure smoother sailing through the storm.”

Some topics they’ll cover include:

• How does manager tenure affect a property’s reputation and performance?
• What do the highest ranked properties by online reputation do differently to connect with their customers?
• What drives the behavior of today’s prospects?

As vice president of sales for J Turner, Price well understands the property management side of the industry as a former property owner, supplier partner and educator. Her view is straightforward: make sure team members understand the “why” in all situations. “Become better at active listening and hearing what team members really want. Then, be creative in figuring out solutions that will work for them and the company.”

Join us for this insightful workshop as we review data and identify key takeaways to make better decisions impacting your employees, assets, and revenue.